About REN
REN was created when the founder's pregnant wife began to experience sensitivity from her everyday beauty products. Looking for natural alternatives, nothing delivered the results that she wanted. REN was created to fulfil her skincare needs — purity, performance, and pleasure. Since inception, REN has grown into a market leader within sustainable and plant-based skincare, with a huge focus on transparency.
REN was an early adopter of Verdn — first implementing impact into their loyalty programme, and later attaching pledges with sales. They've since pledged to recover 20+ tonnes of ocean-bound plastic, restore 400,000+ cm2 of coral reef, and plant 15,000+ trees.
Problem: generic loyalty programs leave untapped value and engagement
REN spent lots of time and money to create their original loyalty program with the help of an agency, Eastside Co. The program, powered by LoyaltyLion, was called “REN Clean Rewards”. The problem was that their program wasn't differentiated enough from other loyalty programs in the skincare industry. This left value on the table:
- the only way to spend loyalty points was with costly discount vouchers
- the program didn't align with REN's brand values of sustainability
- the pool of unredeemed loyalty points was building up over time
We knew our loyalty programme wasn't as unique as we wanted, and that there was an untapped opportunity to better lean into our values of sustainability, transparency, and giving back. When LoyaltyLion introduced us to Verdn, we knew this was what we needed to make our loyalty program stand out.
— Morgane, Global Associate Director Ecommerce
Solution: boost loyalty engagement by letting customers plant trees and recover plastic with their points
REN was one of the first brands to take advantage of Verdn's integration with LoyaltyLion. Within a few minutes, they had set up custom rewards that empowered customers to spend their loyalty points on ocean-bound plastic cleanup, and tree planting.
These custom rewards immediately aligned the “Clean Rewards” program with REN's brand values and mission — without any additional billing or admin. The new rewards also doubled-up as an engagement tool, as Verdn lets each customer track their redeemed impact on personalised timelines.
Result: 13% cost saving on loyalty, and +5,000 redemptions
In the 18 months since integrating Verdn into their loyalty program, REN has seen fantastic results:
- 5,000+ extra loyalty redemptions that recover plastic and plant trees
- A 13% cost reduction on loyalty redemptions
- A 9x higher email CTR vs email marketing benchmarks (17.8% vs 2%)
We're over the moon with how Verdn has allowed us to bring our loyalty programme in-line with our brand values, while simultaneously reducing the amount of money we give away through vouchers. Our customers love it too.
— Morgane, Global Associate Director Ecommerce
