About One Choice
In just a few years, UK apparel brand One Choice has grown into a trailblazer in the conscious apparel space, amassing thousands of five star reviews, over 70,000 followers on Instagram, and thousands of sales per month. The brand was founded on the belief that our choices have an impact, and they've had a focus on using biodegradable and organic fabrics since their inception. But that is not all — they also wanted to go further by giving back with sales in a way that truly restored the precious nature that's so integral to the brand's identity.
Problem:
In 2021, One Choice had a two-part challenge on their hands:
- They were struggling to effectively communicate all their work within sustainability, and engage customers long term.
- They had the ambition to give back directly with sales, but they couldn't run the risk of further confusing or complicating their communication strategy.
As is the norm within D2C, they were sending a lot of emails to customers. There was a healthy mix of offers, information, and attempts to discuss sustainability. But overall, engagement was low, and One Choice knew they were missing out on a chance to reconvert customers and create loyalty.
Our email open rates and click-through rates weren't as high as we wanted them to be. Instead of just inundating customers with offers, we wanted a more genuine channel through which to communicate about our mission and values
— Jack, Founder
Solution: Pledge impact with orders and invite customers into a new post-purchase journey
One Choice started using the Verdn Shopify app to add small pledges to products on the site. Customers would now plant trees or recover ocean-plastic automatically with their products.
They used Verdn's default functionality to send branded email to their customers, explaining their impact, and linking them to their timelines
They branded their impact timelines to create a cohesive experience, and tell more of the brands mission and vision for sustainability — as well as link back to their site.
The Result: a 20x increase in post-purchase engagement
Over a 12-month period, One Choice was able to create an astounding boost to post-purchase engagement with Verdn:
- 73% email open rate (4.5x higher than email marketing benchmarks)
- 55% email CTR (20x higher than the 2% benchmark for e-commerce)
- All while planting over 14,000 trees, and recovering over 3 tonnes of ocean-bound plastic. Their all-time tree total is over 50,000.
Using Verdn allows us to engage our customers better, easy as that. The fact they help improve our communication, loyalty and retention, all while doing good for our planet, is a huge double-win
— Jack, Founder
